Direct View LED Video Walls are Overtaking LCD

Video walls are built to immerse viewers into content that captivates and engages. At their inception LCD displays were at the forefront of video wall design, but with direct view LED (dvLED) rising into the market, we expect to see a full transition take place in the next few years.

One of the biggest barriers for dvLED to overtake LCD is the cost of each cabinet. In 2018, we would see dvLED cabinets for fine pixel pitch as much as 10x the price (as what? LCD displays or 10x the price of what we see today?). Since then, prices have dropped 17% each year with some dvLED manufacturers reporting seeing over a 30% drop in smaller pixel pitches of 0.9 or 1.2mm. As cost come down it will make more financial sense for end-users to adopt this technology due to the many advantages dvLED possesses compared to LCD:

  • Higher resolutions for bigger screen sizes – LCD really caps at 98” and even then, you don’t often see anything above 65” used in video wall applications. Direct view LED will give you better resolution on a larger scale.
  • Modular nature allows flexibility in size – While LCD video walls can theoretically expand as needed, the ease of doing so while keeping panels aligned can be challenging. Horizontal or vertical expansion post-initial install is easy for dvLED in both situations of existing architecture and new construction.
  • Ability for large, seamless videowalls – An obvious advantage is that dvLED video walls lack the seams the LCD bezels create. This means a clearer picture with content being uninterrupted which means messaging comes across clearer and more consistent.
  • 2-3x longer lifespan – A narrow bezel LCD video wall lasts approximately 5 years and needs to be serviced annually to calibrate color and brightness. A dvLED video wall on the other hand might last twice as long and only needs a one-time calibration during initial setup. When calcu­lating the cost based on initial setup, lifespan and maintenance, the cost gap between LCD and LED closes partially if not entirely.
  • 75% more energy efficient – With the right content and brightness settings, dvLED can be more energy efficient than LCD panels, saving lots of money.
  • Higher color accuracy and refresh rates – Color technology allows dvLED to be more accurate giving you an amazing display of “true” color. Refresh rates also are much better, meaning content that is pushed from a media player or steaming service will appear faster and clearer on screen.
  • Capacity for much higher brightness – LCD displays usually fall within hundreds of nits (typically 350-700 nits) while dvLED can produce upwards of 8,000 nits and are able to compete with direct sunlight.
  • Wider viewing angle with no glare – As you have experienced at home, LCD is reflective and can only be viewed at certain angles to get a truly clear picture. dvLED does not have reflective properties by its nature and has a wider angle it can be viewed at.

We hope this information gives you an idea of what the future will hold and why the future is direct view LED. We are excited to play a role in the dvLED ecosystem by creating the mounts and structures that are the backbone of creating the seamless experience dvLED offers. Our Convergent series of dvLED mounts are used as a foundation for the construction of these complex and ornate visual arrangements.


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