From takeoff to landing, improving efficiency is at the center of today’s travel industry. Digital signage has evolved to become a crucial medium of communication when reaching travelers across the globe. Whether the journey begins on foot, in the air, by car, or on a train, travelers are exposed to digital signage as they travel to reach their destinations.
ACCESSIBLE FOR ON FOOT TRAVELERS
When exploring a new place, the best way to experience a city is to travel on foot like a local. Digital signage is designed to be an accessible and effective way of reaching travelers through digital capabilities. Wayfinding, weather reports, and city announcements are three ways adventurers can experience the power of digital signage in the places they set off to explore. Creating a platform that engages and informs people is the main reason behind the use of digital signage over traditional static signage. Whether travelers are passing city street displays, retail signs or digital advertisements, each enhances the travel experience by providing relevant information that is eye-catching and unique to each area.
AUDIENCE FOCUSED AIRPORTS AND STATIONS
The landscape of airports has changed over time to reflect the technological advances of our modern world. They are no longer just hubs for passengers to walk through but have transformed into a part of the travel experience with the power to make a lasting impact on travelers. Integrated digital signage in airports across the globe focus on reaching consumers and easing the traveler’s journey. Electronic kiosks at check-in lessen the time it takes before entering security. Digital signage also appears across the arrival and departure gates with real-time flight updates, baggage claim information, and other travel related announcements alleviating stress from unwary travelers. Airports leverage digital signage to inform and display advertisements. Placing audience targeted ads in airports can influence consumer spend, brand recognition, and tourism within the surrounding cities.
Across railways and train stations, digital displays are used to reach travelers and communicate necessary information to enhance the travel process. Train stations use digital displays to post the train schedule and any delays that may impact the traveler’s journey. Public transportation such as subways and buses have also integrated digital displays into their stations to increase efficiency and communicate real-time updates to travelers.
ADVANCED ROADSIDE WARNINGS & DIGITAL BILLBOARDS
Digital signage has also expanded to be included alongside highway and freeway infrastructures. Large-scale digital traffic boards alert travelers of road closures and safety hazards and travel time updates. These boards can be used to display additional information such as weather conditions, current temperature, construction, and public service announcements like Amber Alerts.
Electronic billboards have the potential to reach millions of travelers around the world. Roadside digital billboards allow advertisers to create dynamic messaging to target audiences specific to a demographic and geographic location.
ADDING TO THE DESTINATION EXPERIENCE
Digital displays help aid travelers as they reach their destination, but it doesn’t end there. Dynamic signage plays an essential role in creating a complete travel experience. Video walls in hotel lobbies, virtual concierges, and an abundance of in-room entertainment with high-quality television displays all add to the travel experience while staying in a hotel or resort, creating a sense of luxury and customization. Going beyond simple aesthetic, digital signage can influence where travelers explore next by displaying information about where to eat, drink, and play in the area.
Tourism and travel are constantly evolving as technology advances. Digital displays not only aid the journey while communicating to passengers across various means of transportation but also create a consumer-focused environment upon reaching a destination. Digital signage and the travel experience have grown to become complementary to one another by utilizing capabilities to effectively help people travel smarter.