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Enhance Marketing Impact and Improve Business Performance Using LED Digital Signage

Tiffany Dozier Tiffany Dozier 800-368-9700
Enhance Marketing Impact and Improve Business Performance Using LED Digital Signage

According to the U.S. Small Business Administration, “businesses that choose to enhance their signage with an electronic message display, the owners typically see an increase in business of 15% to 150%.”

The effectiveness of digital signage has not gone unnoticed.  Digital signs, from the very small to the incredibly large, are popping up everywhere.  In fact, digital signage is seen by over 70% of the population every day with that number continuing to rise.  Viewing technology has become so deeply ingrained into everyday life that the average person spends 8 hours a day viewing some type of screen including televisions, computers, tablets, smartphones, and of course, digital signage.

When deciding on which digital signage technology to choose, it is important to identify the application, objectives, and budget for the project.  For up close and personal viewing, LCD displays are an excellent choice.  When your project requires high quality viewing at a distance, such as for corporate signage, then LED displays are the way to go.

When choosing a Direct View LED signage solution, it is important to consider the viewing distance, resolution, pixel pitch, image size, ambient light, whether it will be used indoors or outdoors, building codes, installation, servicing requirements, and most certainly, the budget.  Piecing these elements together will help determine the added value that Direct View LED can bring to your business.

Marketing messages change often and a digital sign allows for the flexibility for messages to be changed on demand without incurring any cost.  In order to change marketing messages with traditional signs, they must be printed, distributed, and then finally hung in place which is costly and can take weeks or even months to complete.  With digital signs, these messages can be updated quickly and as frequently as needed to give your business the competitive edge.

Direct View LED technology was once a low-resolution option only suitable for large outdoor displays.  Recent advancements have given Direct View LED the edge to truly shine above other signage options.  With a stunningly bright image and incredible detail, Direct View LED grab and hold viewer attention more than any other sign.  On top of that, Direct View LED signs can be seen at great distances in perfect clarity, even in daylight or when viewing at different angles.

Direct View LED delivers incredible performance for an amazing viewing experience.  Each panel consists of hundreds of tiny LED clusters that emit colored light.  No liquid crystal or polarized glass is required.  The LED clusters are comprised of red, green, and blue LEDs and when different voltages are applied, varying hues are emitted to create full color pixels.  When these LED clusters lined up tightly together, the result is a vibrant full color display that delivers impactful marketing messages for direct improvements in business performance.  Also featuring a bezel-free design, Direct View LED panels can be integrated into any size or shape for a seamless viewing experience.

Direct View LED signage utilizes advanced display technology to deliver the more effective marketing message.  These dazzling displays greatly enhance name recognition, branding, and public awareness making Direct View LED signs an all-around advertising solution.

Ready to get your year off to a booming start?  Visit us online at to learn more about our customized mounting solutions and the process behind it all.